Within the function of any manager when we are talking about culture and organizations, communication and teams are one of the most known tools to develop performance in any kind of organization.
Communication can be understood as a shared or common meaning that can be interpersonal or technological. The interpersonal communication is not replaceable by technological media, consisting in the face to face communication.
In everyday life is very important to develop the reflective listening. This consist in the carefully listening to the other person, repeating back the message to confirm what was wanted to say. In that way is not the simple act of paying attention, it is also the reaffirmation what is wanted to say. You can respond affirming, paraphrasing, clarifying what is implicit to make it explicitly, reflecting emotions and in some cases a simple silence or eye contact.
For managers is necessary to develop some communicational skills, but especially to develop some type of positions that the can take during a communication. They can be expressive speakers, empathetic listerners, persuasive leaders, sensitivity to feelings, informative managers and others. It is not simply in theory, the most difficult part is how to reach it. In many cases people can situate in a defensive communication without knowing affecting indirectly the performance of the leadership or the organizational performance.
There are different types of barriers to communication beyond the psychological and behavioral mentioned before. Usually there are language barriers, if is a common language, the semantic barriers, poor vocabulary, grammar and punctuation, roundabout verbiage, and others that affect directly the communication. The image above is an excellent example of barriers for language; for writing something, in the translation was not enough accurate and finished saying other thing. Other problem can be the pronunciation. In many countries, English is spoken. However, there are some ways of speaking that are not good enough to communicate. This is the case of this cultural misunderstanding in this video, http://www.youtube.com/watch?v=F_N1Cmt_QB0&p=FF5715723F3EEC00&playnext=1&index=8 (September, 2010).
Other type of barriers is the physical ones. Here is possible to identify the noise, time, distance, age, gender, between others. Others are the socio-psychological as the status, attitudes and values, differing perceptions, inference, abstracting, close-mindness, distortion, bad listening, emotions, resistance to change.
Continuing in that direction this type of physical barriers have turned work environment more dynamically. Globalization and international operations have forced organizations to adapt drastically. In many cases when is necessary to work, but you are living in other location physically is where virtual teams appear as solutions.
They are the result of the necessity to communicate, to operate globally and when the human resources practices are integrated. There are four main types of forms of association: teleworker, virtual groups, virtual teams and virtual communities. All in one way or another need technology to survive.
Just when it is availability of technological resources this type of organization appears at the international level. Without energy and the enough machines, the group would not operate perfectly, plus the level of connection could affect dramatically the performance of the team’s communication.
Sound strategy
In so many cases communication has been associated just with the interaction sounds. However, recently studies have shown the importance of all non verbal communication surrounding our environment. This is the case of Spencer, M. 2010. "If InterContinental were a sound … what would it be?", Journal of Business Strategy, Vol. 31 Iss: 4, pp.39 – 46. Here there is a study to apply communication strategies based on sounds.
This was a project in which a luxury hotel studied a way to make memorable the service in the hotel for customers. In that search the hotel perceived that everyone was ignited with this new idea, serving as catalyst to understand better the relationship between staff and clients.
The incorporation of music in the business strategies is a hard process, but that can bring advantages to the company. When the message is well prepared and given to clients, probably they would respond in a well manner, affecting indirectly the company’s benefits. Music as an element of atmospherics has been underestimated in marketing researcher in some many cases. This is because music has not been seeing as an integral part of marketing strategy.
It is more of an account of the interplay between arts-based disciplines and business processes in support of a company’s strategic objectives. Some business people may perceive involvement in the Arts as a ‘‘flighty’’ occupation. In reality artistic procedures are highly disciplined and can be effective catalysts in building and reinforcing better business practices.
One of the main outcomes from this study was a global Sound Strategy which both informed and integrated with InterContinental’s new approach to guest relations. It also generated a considerable web-based learning tool that fed into their staff engagement programme. This whole initiative marked a significant change in approach by one of the main players in the hospitality sector and one that has attracted the interest of industry research bodies.
Accordingly with other studies is possible to identify the importance of planning in business the in-store music, especially in retailers. As the same way as they plan the merchandise offer, store layout, colors, lighting and other variables, music should receive the same importance. It is important also to fit all variables and elements to the music. This means that the music should be planned and not randomly. Many stores select music by personal taste of the store management rather than on systematic customer research. Also it is important to understand that when you are operating overseas, the musical context change even if the consumer behavior pattern is the same
The use of a sound strategy also has the physical and the social-psychological barriers particularly. Managers should have a good knowledge about clients to implement this type of strategy. Within a place always there is a level of noise, as interferences, other sounds or distractive images that could obstruct the sound strategy. The age could be an important factor to select the music; the teenager probably would not agree with classical music in comparison with the elder person who could enjoy it better.
Bibliography
Vida, I. (2008). THE IMPACT OF ATMOSPHERICS ON CONSUMER BEHAVIOUR: THE CASE OF THE MUSIC FIT IN RETAIL STORES. Economic and Business Review for Central and South - Eastern Europe , 21-35.
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